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    What Are Publishers Actually Talking About Behind Closed Doors?

    Have you ever wanted to put the top national publishers in one room to hear what they have to say about media sales? To hear about their their successes, their wants and their concerns firsthand?   Operative’s Client Advisory Board is composed of major media conglomerates and top comScore publishers who are at the forefront […]

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    Why CROs Should Invest In Ad Operations

      Imagine you are a media sales CRO: your sellers are bringing in good deals, but you’re not collecting on 100% of the revenue you’re booking. You can see revenue leaking out of your organization, but you can’t determine why. Why do you bill significantly less than you book? The problem lies in ad operations, […]

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    What Happened at the Yieldex Executive Summit

    On October 1st, Yieldex held its 5th annual Executive Summit at the Harvard Club in NYC. The day consisted of discussion and debate around emerging challenges and trends in online advertising. As a co-sponsor of the event with MediaMath, Operative’s CEO Lorne Brown moderated a panel with guests Eric Franchi from Undertone, Mark Bernstein from […]

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    Selling Media in 2014: 6 Video Case Studies

    At our AdRevenue & Ops Summit this year, we asked 6 digital advertising leaders to speak about the most important changes they were making to introduce new revenue streams into their organizations. The results showed a shifting landscape of innovation with an emphasis on the relationship between the people, processes and technologies that make up […]

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What Are Publishers Actually Talking About Behind Closed Doors?

Posted by on November 6, 2014

Have you ever wanted to put the top national publishers in one room to hear what they have to say about media sales? To hear about their their successes, their wants and their concerns firsthand?   Operative’s Client Advisory Board is composed of major media conglomerates and top comScore publishers who are at the forefront […]

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Why CROs Should Invest In Ad Operations

Posted by on October 21, 2014

  Imagine you are a media sales CRO: your sellers are bringing in good deals, but you’re not collecting on 100% of the revenue you’re booking. You can see revenue leaking out of your organization, but you can’t determine why. Why do you bill significantly less than you book? The problem lies in ad operations, […]

Yieldex Executive Summit 2014

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What Happened at the Yieldex Executive Summit

Posted by on October 9, 2014

On October 1st, Yieldex held its 5th annual Executive Summit at the Harvard Club in NYC. The day consisted of discussion and debate around emerging challenges and trends in online advertising. As a co-sponsor of the event with MediaMath, Operative’s CEO Lorne Brown moderated a panel with guests Eric Franchi from Undertone, Mark Bernstein from […]

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Selling Media in 2014: 6 Video Case Studies

Posted by on October 6, 2014

At our AdRevenue & Ops Summit this year, we asked 6 digital advertising leaders to speak about the most important changes they were making to introduce new revenue streams into their organizations. The results showed a shifting landscape of innovation with an emphasis on the relationship between the people, processes and technologies that make up […]

Greg Riegler Photography

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The Perfectionist’s Guide To Ad Operations: Part 2

Posted by on September 15, 2014

Nobody ever said that managing hundreds of campaigns across dozens of systems is easy.  We’re not saying that either. In fact, guaranteeing successful delivery across all of your campaigns is so difficult and cumbersome, that publishers who simply hit their impression goals are often at a significant advantage over those that don’t.  But we’re here […]

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The Perfectionist’s Guide to Ad Operations: Part 1

Posted by on September 4, 2014

Imagine you run an ad ops team at your organization (if you already do, this will be easy). You arrive at work to find a slew of trafficking requests that have come to you via email, excel, shared docs, or maybe even a sticky note strategically placed on your computer screen. You’re handed a report […]

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Publishers, Don’t Let RFPs Drain Your Profits

Posted by on July 22, 2014

This is the story of how we developed our newest product offering: RFP Completion Services. About eight months ago, we had a conversation with one of the leading sports media publishers that receives over 100 RFPs per month. After a deep-dive evaluation of their ad ops processes, we discovered that their biggest bottleneck lied in […]

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Agency Ad Ops is a Product, Not a Delivery System

Posted by on June 25, 2014

  There’s ad ops, and then there’s premium ad ops. The former is a service. The latter is a monetizable product. The difference? Delivery. Agency ad operations is an intricate business, dependent on variable factors like client relationships, strokes of creative genius, and insight into consumer behaviors. But the business of advertising is rooted in […]

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When RFP Means Restrain from Productivity

Posted by on November 19, 2013

If you could devote 1,600 hours to any one aspect of your ad business each month, you’d likely choose to allocate all of that time to RFP response, right? Absolutely… not! The notion of having to respond to an increasing amount of RFPs is certainly a good “problem” to have, but good can turn sour […]

IAB Ad Operations Summit 2013

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The New Age of Ad Ops: Key Takeaways from IAB’s Ad Operations Summit 2013

Posted by on November 11, 2013

I recently had the privilege of moderating a session at the IAB Ad Operations Summit. The topic of discussion: The New Age of Ad Operations. To get the conversation started, I highlighted three new realities in ad operations: New competition is forcing publishers to create new business models Publishers continue to lag in the ad […]