• »

    When RFP Means Restrain from Productivity

    If you could devote 1,600 hours to any one aspect of your ad business each month, you’d likely choose to allocate all of that time to RFP response, right? Absolutely… not! The notion of having to respond to an increasing amount of RFPs is certainly a good “problem” to have, but good can turn sour […]

    Read More
  • »

    The New Age of Ad Ops: Key Takeaways from IAB’s Ad Operations Summit 2013

    I recently had the privilege of moderating a session at the IAB Ad Operations Summit. The topic of discussion: The New Age of Ad Operations. To get the conversation started, I highlighted three new realities in ad operations: New competition is forcing publishers to create new business models Publishers continue to lag in the ad […]

    Read More
  • »

    5 Tips for Scaling Your Ad Operations

    From new product offerings to the adoption of new technology solutions, there are many ways that digital publishers can grow their businesses. However, the introduction of additional offerings and solutions (not to mention seasonality and variable spikes in demand) undoubtedly carries with it a series of implications for ad operations. Enter the importance of scalability. […]

    Read More
  • »

    What Has Happened to Content & Context in Digital Advertising?

    The good news: both content and context are still present in digital advertising. The bad news: the quest for efficiency and automation has stifled the focus on these elements. Marketers and advertisers spend thousands of dollars to share their messages in the hopes of establishing a connection with their audience. But is using automation to […]

    Read More

RFP Restrain

»

When RFP Means Restrain from Productivity

Posted by on November 19, 2013

If you could devote 1,600 hours to any one aspect of your ad business each month, you’d likely choose to allocate all of that time to RFP response, right? Absolutely… not! The notion of having to respond to an increasing amount of RFPs is certainly a good “problem” to have, but good can turn sour […]

IAB Ad Operations Summit 2013

»

The New Age of Ad Ops: Key Takeaways from IAB’s Ad Operations Summit 2013

Posted by on November 11, 2013

I recently had the privilege of moderating a session at the IAB Ad Operations Summit. The topic of discussion: The New Age of Ad Operations. To get the conversation started, I highlighted three new realities in ad operations: New competition is forcing publishers to create new business models Publishers continue to lag in the ad […]

Scale Ad Ops

»

5 Tips for Scaling Your Ad Operations

Posted by on August 5, 2013

From new product offerings to the adoption of new technology solutions, there are many ways that digital publishers can grow their businesses. However, the introduction of additional offerings and solutions (not to mention seasonality and variable spikes in demand) undoubtedly carries with it a series of implications for ad operations. Enter the importance of scalability. […]

Content and Context Premium Publisher

»

What Has Happened to Content & Context in Digital Advertising?

Posted by on July 31, 2013

The good news: both content and context are still present in digital advertising. The bad news: the quest for efficiency and automation has stifled the focus on these elements. Marketers and advertisers spend thousands of dollars to share their messages in the hopes of establishing a connection with their audience. But is using automation to […]

Three Key Takeaways OPS TV

»

3 Key Takeaways from AdMonsters OPS TV 2013

Posted by on July 25, 2013

“Most of the growth in web and mobile video is going to be coming from display advertising dollars, not television advertising dollars.” – Dave Morgan | Founder & CEO, Simulmedia For an audience that was chomping at the bit for the possibility to break into the $70 billion domestic TV advertising market, this came off […]

BrandingShortfallsFC

»

The Branding Shortfalls of Programmatic

Posted by on July 18, 2013

At this week’s IAB Marketplace conference, Romy Newman, Wall Street Journal’s Chief Digital Officer, joined Lorne Brown, Operative’s CEO, to discuss the secrets to selling premium content at scale. One of the key topics addressed? Achieving efficiency without compromising value. As Romy notes in this video clip, brand advertisers currently find themselves in an environment […]

AWorldOntheMoveFC

»

A World on the Move: Strategies for Incorporating Mobile into Your Ad Business

Posted by on May 16, 2013

Just when publishers thought that they had digital media under control, along came mobile. Suddenly, millions of consumers worldwide are accessing premium sites – which publishers spent millions of dollars optimizing for the computer screen – from screens that are the size of one’s palm. Many publishers have held off on adopting a mobile strategy […]

5KeyMonetizationBenefitsFC

»

Serving Up Success with Ad Serving: 5 Key Monetization Benefits for Emerging Publishers

Posted by on May 8, 2013

You’ve built a valuable, content-rich site that’s attracting a growing audience of readers. Now, you’d like to earn more for your site’s assets. What’s the best way to tap into the global pool of advertisers? On the one hand, you can partner with a monetization tool like Google AdSense. Doing so will soon provide a […]

Amp Up Your Video Inventory

»

Time to Amp Up Your Video Inventory?

Posted by on April 3, 2013

Here at Operative, we often talk about the notion of being agnostic to ad formats. Actually, we’re a bit more than agnostic. In fact, you can describe us as huge fans of all ad formats, particularly video. A Trend on the Rise Video commerce has been spreading like wildfire ever since it was invented. Nothing […]

TV Has Gone Digital

»

TV Has Gone Digital. So Why Aren’t Publishers Automating Their Digital Supply Chains?

Posted by on April 1, 2013

As my colleague, Brian Beirne, recently pointed out in his blog post, “Thirty years ago, media buyers and sellers, with decades of experience under their belts, had advertising down to a science.” Inventory was relatively finite, and, therefore, pricing was driven largely by demand. Contrast that with the television “experience” of today. TV has morphed […]

  •  

Thank You For Registering!

  •  
  •  
  •